The Lucas Group and People in Paddocks Partner to Strengthen Australia\'s Agricultural Workforce
Leading agribusiness service providers The Lucas Group and People in Paddocks have announced a strategic partnership to improve recruitment, onboarding, and workforce safety outcomes across the agricultural sector.
The collaboration brings together The Lucas Group's expertise in agribusiness recruitment with People in Paddocks' workplace platform, PIPA – trusted by farm teams nationwide to build safer, smarter, and more productive operations.
With 98% worker uptake, PIPA, empowers every worker - regardless of literacy, language or experience - to engage in safer, smarter, and more productive work.
Replacing outdated systems and invisible risks, PIPA delivers real-time visibility, accountability, and inclusion. It's not another form or folder–-it's a behaviourally driven system that nudges workers to rest, report hazards, follow safety steps, and show up ready.
"This partnership is all about adding value," said Tom Lucas, Managing Director at The Lucas Group. "We're excited to help our clients access practical tools that help onboard and retain staff, while also helping the broader industry discover the benefits of strategic recruitment."
"We're both passionate about building strong, safe ag businesses," said Samantha Pritchard, Founder of People in Paddocks. "PIPA puts safety and leadership into the hands of every worker – and this partnership helps more businesses access that."
People in Paddocks and The Lucas Group aim to benefit the Australian agricultural community by:
- Making quality workforce tools and advice more accessible to farms of all sizes
- Bridging the gap between hiring and retention to reduce turnover
- Equipping employers with practical tools to build safer, more resilient teams
- Sharing real-world insights to help job seekers and business owners thrive
This partnership reflects a shared commitment to building people-first, culture-led agribusinesses, putting better workforce outcomes in the hands of those who live them every day – farmers, workers, and the teams that support them.
For more information, visit lucasgroup.com.au or peopleinpaddocks.com.au.
Media Contacts
Grace Marryat
Marketing Manager, The Lucas Group
grace.m@lucasgroup.com.au
0433 008 056
Samantha Pritchard
CEO, People in Paddocks
sam@peopleinpaddocks.com.au
0413 881 931
Quotes attributable to Tom Lucas, Managing Director, The Lucas Group
- "We're excited to partner with People in Paddocks to help raise the standard of workforce management across Australian agriculture. This collaboration brings together our strengths in recruitment and their innovation in workplace safety and onboarding, offering a more complete solution to our clients."
- "It's about real impact. Practical support for the people who drive agriculture forward. By working together, we can better support our clients in attracting, developing, and retaining great people in rural and regional areas."
Quotes attributable to Samantha Pritchard, Founder & CEO, People in Paddocks
- "We see the stress and responsibility farm managers carry when it comes to people, safety, and compliance. By teaming up with The Lucas Group, we're giving employers access to support across the full employee lifecycle."
- "We believe the future of the ag workforce is people-first and culture-led. Whether you're in the paddock or the boardroom, everyone deserves access to tools that help them lead, work safely, and feel supported."
About The Lucas Group
The Lucas Group is Australia's premier national executive search and recruitment firm dedicated to agriculture and agribusiness. With a deep understanding of the industry's unique workforce needs, The Lucas Group helps businesses across the value chain find and retain top talent, from agribusiness managers to executive leaders. Learn more at lucasgroup.com.au.
About People in Paddocks
People in Paddocks is a workforce enablement company that helps agricultural businesses build safer, more productive teams. Through its platform, PIPA, People in Paddocks delivers behaviourally driven tools that make safety, onboarding, and leadership accessible to every worker, regardless of language, literacy, or background. Discover more at peopleinpaddocks.com.au.