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Our story

Inclusion & Empowerment

People in Paddocks exists to make farm safety, compliance and knowledge accessible to every worker - whatever their language or literacy level.

Sam Pritchard, founder of People in Paddocks
Sam Pritchard · Founder · CPHR · MAHRI · Lead Auditor ISO 45001

From the boardroom to the paddock.

As the National HR & WHS Manager for corporate farming operations Proterra Investments, Sam's job was to report farm risk to the directors in Sydney - and keep them out of jail if things went pear-shaped on the ground across multi-state operations.

When the corporate operation sold, a buyer asked Sam to help manage his people and safety. That work became People in Paddocks.

"Agriculture is filled with neurodiverse and multilingual talent. We built PIPA to speak everyone's language."

The discovery that changed everything.

At one point, Sam managed 19 dyslexic workers. 18 had never told their boss of their reading or spelling challenges. Some of these workers were being misread as disinterested when they were quietly struggling with written instructions, licensing exams and lengthy text messages they couldn't easily decode.

That's the reason everything we build - the consultancy and the platform - starts from one question: can every worker actually read, understand and use this? If the answer is no, it isn't safety. It's paperwork.

Getting the best out of people.

Today People in Paddocks is both a hands-on HR & WHS consultancy and a technology company behind PIPA, the worker-facing platform used daily by 98% of the workers on the farms it's rolled out to. Together they do one job: make safety understandable for every worker, so we get closer to our vision of farming without fatalities.

What we stand for

Inclusion & empowerment, in everything we build.

Access

Safety and knowledge belong to every worker, not just the ones who can read a heap of text. We design for the whole team.

Comprehension over compliance

What looks like non-compliance is usually non-comprehension. We fix the understanding, not just the paperwork.

People and safety, together

HR and WHS aren't separate jobs. We integrate them, because how you treat people and how you keep them safe are the same thing.

What farmers say

Trusted on farms across Australia.

PIPA ensures we continue on our quest to be an employer of choice, and it reflects Sam's philosophy of working closely with clients for the highest standard of safety and culture.
John Bennett
Bennett & Bourchier
What truly sets PIPA apart is Sam's deep understanding of the unique challenges surrounding HR and OH&S in the agricultural industry.
Ed & Rosie Weatherly
Blythvale Pastoral
Our business would not be without PIPA. It's a genuine, caring and critical component of KoopAgri - personalised and efficient every time we deal with it.
Di Koop
KoopAgri

Let's make your farm safer.

Start with a conversation about your people, your compliance, and where the gaps are.

Book a call