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PIPA is the workforce and safety platform built for every worker on your farm. Dyslexic-friendly. Multilingual. Designed for the way real teams learn. That's how we hit 98% adoption. Trusted by family farms and corporate operations across Australia. 

Industry Recognition

about pipa & people in paddocks

Meet Sam Pritchard

CPHR, MAHRI, Lead Auditor ISO WHS 45001

2026 AgriFutures Rural Women's Award Finalist

2025 Farmers2Founders Female Founder Fellowship


As the National HR & WHS Manager for Corinella Farms and Proterra Investments, Sam’s key responsibilities included managing risk across the multi-state farming operations. "My job was essentially to ensure the Directors in Sydney didn't go to jail if something went pear-shaped on any of the farms." 


When the corporate farming operation sold, a buyer of one of the farms asked Sam to help manage his people and safety. That work became People in Paddocks. Within 6 months, Sam was oversubscribed, including supporting a farm following a fatality.  


She also made an important discovery over the many years managing corporate and family farms; "If 1 in 5 in Australia is dyslexic, I'm thinking it's more likely 1 in 3 in agriculture. That's potentially 33% of our industry not receiving safety instructions. So we developed PIPA." 

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What farmers are saying about PIPA...

John Bennett, Bennett & Bourchier

John Bennett, Bennett & Bourchier

John Bennett, Bennett & Bourchier

"PIPA ensures we continue on our quest to be an employer of choice, and it reflects Sam’s overall philosophy of working closely with her clients to ensure the highest standard of workplace safety and culture." 

Ed & Rosie Weatherly, Blythvale Pastoral

John Bennett, Bennett & Bourchier

John Bennett, Bennett & Bourchier

 "What truly sets PIPA apart is Sam's deep understanding of the unique challenges and complexities surrounding HR and OH&S in the agricultural industry."


Di Koop, KoopAgri

John Bennett, Bennett & Bourchier

Di Koop, KoopAgri

 "Our business would not be without PIPA. It is a genuine, caring and critical component of KoopAgri. Sam, the brainpower behind the business, is an amazing people person and it shows when we deal with PIPA just how personalised and efficient it is."

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PIPA in the Media

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Many women in remote & rural Australia are carrying a heavy responsibility of keeping their family farms safe & compliant - often with little support & training - and are sometimes met with resistance to change.


Safety Served Sweet is an initiative to provide free guidance. We look forward to welcoming you. 🩷Sam x


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