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about people in paddocks
Meet Sam Pritchard
2025 AgriFutures Rural Women's Award Finalist
2025 Farmers2Founders Female Founder Fellowship
As the National HR & WHS Manager for Corinella Farms and Proterra Investments, Sam’s key responsibilities included managing risk across the multi-state farming operations. "My job was to essentially ensure the Directors in Sydney didn't go to jail if something went pear-shaped on any of the farms."
When the corporate farming operation sold, a buyer of one of the farms asked Sam to help manage his people and safety. That work became People in Paddocks. Within 6 months, Sam was oversubscribed, including supporting a farm following a fatality.
She also made an important discovery over the many years managing corporate and family farms; "If 1 in 5 in Australia is dyslexic, I'm thinking it's more likely 1 in 3 in agriculture. That's potentially 33% of our industry not receiving safety instructions. So I developed PIPA."
online community
Another discovery - thousands of women on farms are holding a very heavy responsibility of keeping their family farms safe & compliant. Often with very little training or support, often with push back on change from the rest of the family, & often whilst also working in the business. Free advice, resources & support x